Thursday, January 2, 2014

Seth Godin - All Marketers are Liars (Visual Book Review)

While browsing in the marketing section of my favorite local bookstore, I came across All Marketers Are Liars by Seth Godin.  On the front cover, "Are Liars" is crossed out and "Tell Stories" is written in.

http://www.amazon.com/All-Marketers-Are-Liars-Works---ebook/dp/B00315QK8M/ref=sr_1_1?ie=UTF8&qid=1388708043&sr=8-1&keywords=seth+godin+all+marketers+are+liars

The book is a fairly quick read and provides many helpful points when crafting a message, from promoting your yard saleto planning multinational marketing campaigns.

Below is a visual summary of the book.  A PDF of the summary is available for download.

http://www.flickr.com/photos/douglasgpratt/11701360355/


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