Project Imaginat10n

Project Imagination

Canon, manufacturer of photography and video equipment, has launched creative venture named "Project Imagination." The concept, in association with actor and director Ron Howard, is to create a short film based on submitted photos. For Project Imagin8ion, the film was based on photographs submitted in eight general categories. For the second film, photos were submitted in ten categories. With Project Imaginat10n, the contest for the second film, photos were selected by celebrity directors and a scriptwriting contest was also part of the project.

Themes for Project Imaginat10n

Project Imaginat10n has ten themes.

1. Setting - Any location or environment.
2. Time - Time of day or within history.
3. Character - Anyone or anything.
4. Mood - Conveys atmosphere tone or emotion.
5. Backstory - A history that promotes fuller understanding of the narrative.
6. Relationship - A relationship between anyone or anything.
7. Goal - Whatever the character is pursuing.
8. Obstacle - Anyone or anything in the character's way.
9. The Unknown - Anything unexpected.
10. Discovery - A key or pivotal item, place, or truth that is uncovered.

Adaptable for Presentations

I believe that these same themes can help you create a presentation with more impact. Give some consideration to each of these elements when creating the content and narrative for any talk or presentation you are preparing for.

A presentation is a story. Within the business world, many have still not learned to appreciate that facts and data alone do not generally move people to action. It is the meaning related to the data that can motivate decision makers. Thus, telling a compelling story is vital.

Create a Planning Sheet

When planning a talk or presentation, take a sheet of paper and write down each of the themes. Write a sentence or paragraph that describes each theme as it relates to the presentation. For example, if I am doing a project presentation for continued funding, in the "Time" theme, I would provide a history of the project. Any events (funding, competing projects, etc.) that have impacted the project would be listed under Obstacles.

Douglas G Pratt, 2013